Recruiting: The Right People for Your Group

Our team of experienced recruiters understands that quality recruiting goes beyond simply dialing and scheduling participants. Each recruiter really listens to the person they’re speaking with to gauge their qualification. Participants must not only meet all screener criteria, but they also must be articulate, appear to be involved and engaged with the topic, and enthusiastic about participating.

As seasoned researchers, we also know that findings can come from many sources, even during the recruiting process. We relay relevant statistical and anecdotal results to you during recruiting to keep you abreast of incidence and possible trends within your target demographic.

All respondents receive confirmation letters with a map and directions to our facility, and are called once again the day or evening before their group to remind them of their commitment and appointment time. It is stressed to respondents throughout that their opinion is important to the research, and that the participation of all is critical to a successful group. Since we do not consider a respondent to be confirmed until we have spoken with them again personally (not by answering machine), Insights Research Center typically experiences an extremely high show rate.

At Insights Research Center, all of these factors blend to provide you with dynamic, fruitful groups, and abundant colorful verbatims to support your findings.